OUR COMPANY IS AN INNOVATIVE DRY CLEANING ESTABLISHMENT THAT IS DEVOTED TO TREATING YOUR CLOTHING WITH THE UTMOST CARE AND ECO-FRIENDLY MATERIALS, WHILE OFFERING PICK-UP AND DELIVERY SERVICES TO EACH OF OUR CUSTOMERS.
BEST CLEANERS AND NEW BRAND CLEANERS IS AN UPSCALE DRY CLEANING ESTABLISHMENT LOCATED THROUGHOUT MIDDLE TENNESSEE.
Welcome to our family — the ones who take care of all your cleaning needs! Pictured here are 3 generations of the Shrader family who all work in the business.
Running a family business truly takes a village, and we are pleased to show you just some of our village!
We also have 28 team members we consider family, along with over 14,000 clients we aim to treat and serve like family.
Thank you from our family to yours for allowing us to serve you with all your dry cleaning and laundry needs! Please reach out if there is ever anything we can do to enhance your experience with us or serve you better!
After recognizing a growing need for specialty dry cleaning services in this area of Tennessee, our founders decided to create an innovative solution for customers at home or in office settings that need expert apparel cleaning services. At Best Cleaners & New Brand Cleaners, we are proud of the elevated dedication to customer service our staff possesses, as well as the level of trust our customers share with us when it comes to handling their important and cherished clothing.
There are so many factors that go into ensuring a garment’s integrity.
At Best Cleaners & New Brand Cleaners, we do everything that we can to make sure your clothing is expertly cared for. If you are interested in using our company to handle your dry cleaning needs, we would be happy to work with you. Please contact us for more details!
WHY BEST CLEANERS AND NEW BRAND CLEANERS?
THERE IS A CERTAIN VALUE THAT IS ASSOCIATED WITH THE WORD “NEW.”
At Best Cleaners and New Brand Cleaners, our hope is that every customer we serve will experience the positive connotations with our cleaning services that also go along with this word. Not only do we want their garments to look as close to “new” as possible, we want them to feel refreshed, hopeful, and excited—all due to their decision to work with us.
Seth Godin defines “brand” as “The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” It’s our hope that people will be part of a process that belongs to us. We want to create a culture and a tribe. When they belong to “New Brand” they belong to a family.
When you examine our company’s name, it is very simple: “Brand New” has been flipped. This mental association helps us with our marketing, coming up with a company tagline, and also provides an easy venue to tell our story. Not only will we be new and fresh to every customer that we encounter for the first time, but there will also be shelf life for this name down the road. Imagine this: after ten years of using us, a customer still gets excited to say that they go to “New Brand” for their family needs. They trust “New Brand” with all of their precious clothes. The neighborhoods basically chirp with excitement (yeah, I said ‘chirp’) because the nice guys from “New Brand” come through and pick up their clothes from their homes, providing a service that is second-to-none. After a decade of service, we are still “new” in all of our customers’ daily conversations.